SIMON KIDGITS CLUB BOOK BLAST EVENT AT POTOMAC MILLS

Simon
Malls® are welcoming families to experience the magic of reading at the mall
during the annual Simon Kidgits Club® Book Blast event on Thursday, March 20 from
10 a.m. to 11 a.m. in the court area near Saks Fifth Avenue OFF 5TH at Potomac
Mills.  This free event will allow
parents and children to bring books to life through special read-aloud
sessions, giveaways and story-inspired activities.

Simon
Kidgits Club’s Book Blast will provide families the chance to make reading a
fun, social experience with various kid-focused offerings. Book Blast event
activities will kick off with an exciting read-aloud session and live musical
performance presented by local children’s entertainer, Mr. Knick Knack.  Families
will also enjoy complimentary refreshments courtesy of Starbucks and Rita’s Ice,
as well as great deals for moms and dads.

Additionally,
Simon is teaming up with Better World Books to provide
each child that attends the event a pre-loved book and bookmark to take home.
Simon and Better World Books are also supporting literacy through a Drop Box
book collection program. Families can participate in the program by donating
books to Volunteers of America, an organization which supports and empowers America's most vulnerable groups, including
veterans, at-risk youth, the frail elderly, men and women returning from prison,
homeless individuals and families, people with disabilities and those
recovering from addiction, by stopping by Potomac Mills’ Drop Box,
located at the Book Blast Event.   

For more information
about Potomac Mills, please call (703) 496-9330, visit www.potomacmills.com
or follow Potomac Mills on Facebook at www.facebook.com/PotomacMills and on Twitter at @shoPotomacMills.